I love to wake up in the morning and pick up a good fight, one that’s worth fighting for. I think it is also for this reason that I’ve always found myself siding with the under dogs, small but fast and innovative companies looking to defying the odds, with a burning desire to change the status quo.

From industrial components to manufacturers in Europe, to copper pipes in NYC passing through home automation products in real estate and the live entertainment industry, I’ve found myself adapting my narrative based on the person on the other side of the table. Understanding their needs in order to get to their hearts: I’ve learned to listen and feel others at a higher level.

Alongside sales, I’ve been fascinated by how people think and why we think the way we think, we act the way we act. After many years of reading, exploring and self studying I felt the need to have a method to bring it all together. I found it in the Humanist approach to coaching: a method that has its roots in philosophy & psychology, believes people are genuinely good and most importantly that we all aspire to improve ourselves. Our potentials are the key to our success and when trained become the superpowers that can makes us live a happy life.

Coaching for me is more than a job, it’s my calling in life, helping people identify, understand and train their potentials and imagine and reach the ideal world they want for themselves.